A review of Jumeirah Living’s new serviced accommodation Grosvenor House Apartments

exterior photo of Grosvenor House Apartments on Park Lane in evening

For those seeking the utmost in luxury living, no longer content with the same generic hotel experience; Jumeirah Living could well have the perfect antidote. An extension of Dubai-based Jumeirah Hotels and Resorts, the luxury hotel group has just opened the doors to its all new Park Lane ‘Grosvenor House Apartments’ and I count myself extremely fortunate to have been amongst the very first to experience them.

Although much like a hotel in many respects, the Grosvenor House Apartments marks the group’s first foray into the business of serviced residences in the UK, following their successful introduction of such developments in Jumeirah Living’s World Trade Centre Residence in Dubai.

Situated in the heart of Central London in a prime Mayfair location along Park Lane, the Grosvenor House Apartments boasts one of the most prestigious postcodes in the Capital with stunning views over-looking Hyde Park. The residences themselves range from studios to their ultra-luxurious five-bedroom penthouses complete with private balconies running the length of the building. With views over Park Lane and Mayfair and the use of a self-drive Aston Martin Rapide for getting around, every desire and requirement is catered for. I am told there are a total of 133 apartments in the complex, although based on the seemingly sporadic numbering scheme (which caused a few issues when returning to our apartment) I would rather just take their word for it.

Jumeirah Grosvenor House Apartments double bedroom deluxe Park Lane London living room image

The apartments’ décor is starkly masculine, utilising dark wood floors, grey upholstered sofas, and a predominantly grey, brown and slate colour scheme. Although perhaps not to everyone’s taste, the sharp contemporary lines made for an immaculately stylish statement and were further enhanced by the choice of deluxe furniture and fittings.

Grosvenor House Apartments by Jumeirah Living Atrium looking into the atrium from hotel room window

Unlike its hotel counterparts, the Grosvenor House Apartments abandons the otherwise obligatory large lobby space for a rather more discreet entrance off the corner of Park Lane and Mount Street. Instead, a conservative security-manned ground-floor desk serves as little more than a means of keeping undesirables out, with the main reception desk a couple of floors to the side of the residences’ central Atrium. The Atrium (pictured right) is open to residents plus their guests for informal all-day dining.

Grosvenor House Apartments were designed with the long-term guest in mind and a Middle-Eastern theme is evident by the room service menu which included a truly exceptional ‘Arab Breakfast’ amongst other tempting offerings.

There were two bedrooms in the apartment we stayed in, with a King-size double-bed in the main bedroom and two singles in the second. Each boudoir had its own large, well-appointed bathroom which exemplified the contemporary design statement.

In terms of technology this apartment is glistening with the finest, including a full home-automation system accessed via 42-inch plasma screen which enables guests to control various aspects of the room ranging from temperature and room mood-lighting settings to being able to open and close blinds and even call the 24-hour concierge or room service.

Grosvenor House Apartments have also forged some excellent partnerships with leading Mayfair restaurants meaning that residents can have the dining experience recreated from within the privacy of their residences. Although there is no gym or spa facilities within the grounds of the complex, guests can easily access the nearby Spa Illuminata, or there is the option of indulging in in-residence spa treatments.

Prices start from £450 per night for a studio apartment (for a minimum of a seven night-stay, yet with greater discounts for prolonged stays), ranging up to £11,000 per night for the five-bedroom penthouse. For more information visit www.jumeirah.com/GHA.

Reviewed by Sam Bryan-Merrett