Step into the rental realm of WishWantWear, the online wardrobe that will never leave you short of outfit choices for those special occasions

black Chanel handbag

Wish Want Wear Jovani bejewelled cut-out gown launched in September 2011 and has been the ultimate online destination to hire designer fashion labels, jewellery, hats, bridal gowns and vintage handbags ever since. Working directly with designers to bring you current season stock, Wish Want Wear enables you to constantly update your look.

Choose from a vast array of designer labels including Temperley, Halston Heritage, Sass & Bide, Twenty8Twelve, Nicole Miller and Tibi. Additionally accessorise your look with jewellery and statement pieces from Kara Ross, Mawi and Erickson Beamon, a vintage Chanel handbag or a stunning hat from celebrity milliner, Vivien Sheriff. Prices are approximately 10% of the RRP and rental is for four to eight days. To ensure there are absolutely no fitting problems, a free alternative size is included with delivery. Unlike other sites that offer past seasons stock, Wish Want Wear offers current season designer dresses, so everyone can look cutting edge and on trend at the click of a button.

The website was founded by three close friends; Uttara Parikh, Suruchi Bhargava and Suruchi Saxena who met at London Business School where Uttara and Suruchi S were doing their MBA. They quickly realised their common love of fashion and the challenge of staying ‘on-trend’ and always remaining up-to-date. The thing that stood out was tha,t although they were all in very different stages of life personally and professionally, “the desire of having a never-ending wardrobe of gorgeous clothes we could wear to different events whether professionally, a best friend’s wedding or simply a head turning dress for a weekend away was impossible on a limited budget”.

Wish Want Wear DanniJo Necklace Image

With this is mind, the three entrepreneurs set about establishing Wish Want Wear as the online hotspot which compiles the finest selection of beautiful dresses and accessories conveniently placed in an online store for those time-poor business women. The rental aspect which WishWantWear provides allows you to be more adventurous in your choice of clothes as well giving you the chance to experiment temporarily rather than making a permanent purchase on a more daring item which you may be unsure of. The women’s mutual love for fashion and desire to create something of our their own laid the foundations of WishWantWear which provides us with the opportunity to be constantly on-trend and up-to-date with what we wear. If you want to be the envy of all your friends, showcasing a constantly changing selection of new outfits, never being seen wearing the same thing twice, then this online store is for you!

Written by Grace Williams