The “L’Or Blanc” celebrated its premiere at Art Basel Miami Beach 2011, showcased in the courtyard of the world famous Setai Hotel. This unique version of a Bugatti Veyron Grand Sport (a partnership between Bugatti and the Königliche Porzellan-Manufaktur Berlin), emphasizes the ability in creating pieces of automotive art. is the world’s first motor car to wear the finest porcelain on its body, as well as in its cabin. It captivates with an abstract exterior design.
“At first, it seems to be an unusual idea to use porcelain in a car, especially in the world’s fastest convertible,” comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. “But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti’s heritage, who himself loved to experiment with new materials.”
Besides the signed porcelain inlays on the sides of the center console, an intarsia made of finest porcelain is fixed to the rear panel between the seats. Similar to the exterior porcelain elements this item carries the relief of the famous elephant in an upright standing position that has been created by sculptor Rembrandt Bugatti. His brother Ettore had used the original draft to cast the radiator mascot for the Bugatti Royale. This elephant is a synonym for the brand still today. Embedded in the top of the center console, there is a fine porcelain dish with edges finished in an exclusive diamond polishing – a technique that has been applied by the Königliche Porzellan-Manufaktur Berlin for the very first time. The precious dish can be removed and is part of a picnic set that was exclusively designed by KPM for the Bugatti car.
“The impulse for that partnership came from Rembrandt Bugatti’s renowned elephant,” tells Jörg Woltmann, owner of the Königliche Porzellan-Manufaktur Berlin (KPM) and car aficionado. “At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport.” Woltmann is enthusiastic about the “L’Or Blanc”. “A number of superlatives are associated with porcelain from the Königliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain.”
The Bugatti Veyron Grand Sport “L’Or Blanc” presented in Berlin, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti’s designers received a lot of inspiration from porcelain painting offering a variety of new opportunities for the design. The price of the Bugatti L’Or Blanc is 1.65 m EUR.