House of Hackney ‘GIN DEN’ at Bistrotheque opens 28 July – 31 December 2011
(infused with imagination by BOMBAY SAPPHIRE)
Luxe homewares label House of Hackney is bringing its witty take on traditional British design to iconic East London restaurant Bistrotheque with a ʻGin Denʼ infused with imagination by iconic gin, Bombay Sapphire. Set to open on Thursday 28 July 2011, the maximalist interior is inspired by House of Hackneyʼs ʻHackney Empireʼ collection, which features a riot of colourful characters in a world where bush babies play the accordion and frogs wear bowler hats. The collaboration is a natural fit. Frieda Gormley and Javvy M. Royle, the creative and life partners behind House of Hackney, and Bistrotheque boys David Waddington and Pablo Flack are long-time friends and a key part of the East London creative scene; whilst Bombay Sapphire and House of Hackney are collaborating together on a number of upcoming creative projects. All partners in the ʻGin Denʼ are known for their innovation, breaking away from the norms of their industries and re-imagining what typical interior design, gin production or dining experiences should be. In keeping with many of Flack and Waddingtonʼs pioneering temporary dining projects, the Gin Den will be open for a limited time. Last orders will be taken at the end of the year, giving visitors plenty of time to take in the evocative décor whilst sipping a fruity and herbaceous Hackney Empire Bombay Sapphire cocktail, specially created by David Waddington and Bombay Sapphireʼs brand ambassador Sam Carter.
“We are so thrilled to be working with David and Pablo. Bistrothequeʼs atmosphere perfectly mirrors what House of Hackneyʼs is all about celebrating Britishness, creativity and the uniqueness of East London,” says Frieda. “The gin den was inspired by legendary tales of revelry in Hogarthian times which we are delighted to be bringing to life with our partners Bombay Sapphire.” The House of Hackney Gin Den at Bistrotheque is a brilliant addition to the series of unique and imaginative drinking experiences that Bombay Sapphire has created for Londoners and visitors to London.