Fur is officially fun. It’s time to shrug your antiquated ideas of long billowing coats in natural neutrals and gangster’s moll mink stoles. The new fur is cool and contemporary with cutesy details that inject fur with a fun element and a pop culture spin.
Leading the way into the new wave of non-formal faux furs is British of-the-moment brand Shrimps. Maybe it’s the sugary sweet hues and playful colour combinations that made these pastel pieces an instant hit because these are the coats to be seen in right now. Also available in rainbow-brights and more classic tones, there’s something for everyone – Laura Bailey, super-blogger Susie Lau and Net-a-porter’s Natalie Massenet are all fans. Miu Miu, DKNY, Chloe and others have their own interpretations of this off-kilter colouration – some real fur, some not but all bursting with character.
Previously a major fashion faux pas (and just generally a very odd thing to do), wearing fur in the heat of Summer will now not only be normal but will be among the most cutting edge things you could do. All-American brand Coach showed long-haired, shaggy furs in pale pink, worn with amethyst micro minis and sandals. Confusing you say? Without the seasonal limitations of heavy, insulating real skin pieces, these light faux furs allow some flexibility of wear, with their sweet shades making them even more Summer-appropriate.
Coats aside, the new fur, with its unexpected pop-art edge makes an awesome accessory too. Fur clutches, fur-trimmed shoes and fuzzy scarves make bold statement pieces if you dare not wear but just a little fluff. Neon Shrimps clutches, Charlotte Simone ‘Popsicle’ rabbit fur scarves and Marni snoods in bright two-tones and stripes are the most popular way to add a furry feature. Or go even more pared back with a shaggy key ring or a pop of zest on a beanie’s pom pom.