Moda Operandi – purchase the latest catwalk trends before they hit the high street

Lily Donaldson and Karlie Kloss at Moda Operandi private trunkshow

Want the newest and chicest Mulberry bag or pair of Nicholas Kirkwood heels amongst your collection before they have even hit the stores? Well, Moda Operandi may just be the answer to all your prayers. This innovative and unique company are offering you the opportunity to buy when you see from designers like Christopher Kane, Elizabeth & James and MSGM. Replicating the exclusive trunk shows, held for industry insiders, M’O create an online trunk show lasting 3-7 days during which you can pre-order any design in any size, weeks before they are scheduled for delivery to nationwide stores. With this great concept, you really can make sure you are the first to have the latest and hottest thing.

Lily Donaldson and Karlie Kloss at Moda Operandi private trunkshowMonday 5th March saw the launch of a season of such trunk shows held at Lauren Santo Domingo, co-founder of the company’s private residence in Paris. Co-hosted together with the other half of the brains behind Moda, Aslaug Magnusdottir, as well as designers, Charlotte Olympia, Mary Katrantzou, Jonathan Saunders, Nicholas Kirkwood, Peter Pilotto and Preen, this obscenely glamorous cocktail party was home to a number of famous faces and members of the fashion elite. Top fashion model, Karlie Kloss, Francesca Versace, niece of the late Gianni and Margherita Missoni, heiress to the Missoni fashion house, to name just a few, were in attendance.

However, the idea of Moda is that you do not have to be famous or in line to inherit a fashion emporium in order to get your hands on the latest collections. This fantastic website is offering an opportunity for members of the public to enjoy the same exclusivity as the celebrities when it comes to putting together their new season wardrobes. Take a look at the website for more information Or contact your personal stylist at

Moda Operandi celebrates the Best of British Design at Lauren Santo Domingo’s private residence in Paris to launch a season of trunk shows from key British Designers’ 2012 Autumn/Winter collections featured on

Monday 5th March from 9pm – midnight

Lauren Santo Domingo and Áslaug Magnúsdóttir co-host cocktails with Charlotte Olympia, Mary Katrantzou, Jonathan Saunders, Nicholas Kirkwood, Peter Pilotto and Preen.

Alex Dellal, Julio Santo Domingo, Alexia Niedzielski, Karlie Kloss, Áslaug Magnúsdóttir, Lauren Santo Domingo, Andreas Santo Domingo, Bryan Boy, Leigh Lezark, Christoper Kane, Lily Donaldson
Christopher De Vos, Lisa Marie Fernandez, Coco Brandolini, Margherita Missoni, Daisy De Villeneuve, Mary Charteris, Derek Blasberg, Mary Katrantzou, Dominic Jones, Nicholas Kirkwood, Elizabeth Von Guttman, Peter Pilotto, Eugenie Niarchos, Robbie Furze, Francesca Versace, Saloni Lodha, Geordon Nicoll, Sky Ferreira, Irina Lazareanu, Stella Schnabel, Jonathan Saunders, Tom Guinness, Josephine de La Baume, Zara Simon.

Written by Ciara Heslam 19/3/12