Boutique of the Week: Unable to leave Austique on the King’s Road empty-handed

Austique Fashion Boutique Kings Road Chelsea exterior image

Austique on the King’s Road is a London boutique renowned for stocking exclusive luxury labels from across the globe, providing the perfect ensemble for any up-market social event for it’s glittering celeb and socialite clientele.

After launching on the King’s Road in 2004, Austique quickly became recognized for it’s rare and beautiful collections; from fashion and accessories to bath and beauty, you can rest assured that when you go to Austique you never leave empty handed.

Austique Fashion Boutique Kings Road Chelsea exterior image

Having experienced such success on the King’s road, Austique also launched on Marylebone’s high street in 2011 and has plans to transcend trendy Notting Hill soon – so watch this space.

Alongside brands such as Markus Lupfer, Alice + Olivia, Goldsign and Zimmermann Austique also stocks brands that cannot be found elsewhere in the UK, supporting young and burgeoning designers the world over. In addition to these names Austique’s own label continues to grow from strength to strength.

Austique Fashion Boutique Kings Road Chelsea interior image of clothes rail

Austique also has a brilliant website that makes browsing collections quick and easy. The website has it’s own blog which documents the latest celebrity sighting dressed in an Austique label. It’s fun and inspiring – a great representation of the Austique ethos.

There are many elements that make Austique unique. The staff for one thing are simply stunning and act as a fantastic example of the smoldering Austique aesthetic. You see them wearing the clothes and you want them even more. It’s a cunning trick and works like magic.

Owner and founder of Austique, Katie Canvin clearly understands the power of clever marketing and puts on a super Austique fashion show every year with stunning socialite models making the men particularly pleased to witness it. QUOTE In 2008 Tatler describes the event:

“Only a few select boys were allowed into the Austique boutique’s fashion show… Gorgeous girls were storming the king’s Road shop, where top toff stunners Gabriella Calthorpe, Victoria von Westenholz and Natasha Howard strutted their stuff on the catwalk, showing off Boyd and Yeojin Bae creations before the party continued at Raffles.”

The message is clear – exclusive clothes, exclusive clientele – put simply the best of the best.

Tel: (+44) (0)207 376 4555

330 Kings Road,
London. SW3 5UR


Written By