Founded in 1971 by hairdresser to the stars Louis Alexandre Raimon, Alexandre de Paris is a luxury hair jewellery label steeped in history – and the brand marks the next step in its journey with the launch of its first UK standalone boutique in London’s affluent Sloane Street. CDClifestyle’s Boutique of the Week investigates …
Located opposite the iconic Harvey Nichols and just around the corner from their partnering popular concession at the very grand Harrods, this boutique has slotted perfectly into its inherently high-end Knightsbridge surroundings. This might not a typical choice for CDCLifestyle’s ‘Boutique of the Week’ on a worldwide scale, but its exclusivity besets in being the first independent store to hit the UK. The exterior might seem minimal, but what is the need for extravagant décor when the exuberant sparkle of all that lies within is enough to stop any girl with a love of luxury in their tracks. Once drawn in, the intricate details of the beautiful hairpieces glimmer with the type of high-class glamour adorned on many a red carpet event.
Hairpieces might not be your usual form of jewellery spend, but this could be about to change thanks to this particular luxurious boutique. When preparing for a plush upcoming event, your hair no longer needs to be a separate part of the equation, as Alexandre De Paris encourages you to integrate your hairstyle with that whole outfit and accessory search. The Spring Summer 2012 collection offers a range of beautiful statement pieces for both day and evening. From simple hair combs to barrettes and Alice bands, day looks are a combination of ultra-feminine and graphic styles. Pretty floral and bow shaped silhouettes come in sugary lilacs, creams and cute polka dots prints, all dusted with Swarovski crystals, of course. Eye-catching sculptural pieces are created in a neutral palette of caramels and black, and are constructions of intertwined curves and swirls of hardened resin, punctured leather and layered geometric blocks.
The Alexandre de Paris evening wear collection is a mix of beautifully embellished hair combs, Alice bands, barrettes and jewelled fascinators in shiny black and taupe lacquered resin with sculpted flowers trimmed with milky white pearls and crystals. Print and texture feature heavily throughout the collection, with Alice bands and barrettes adorned in delicate lace photo prints, nude snake skin and striking op-art and floral prints, all teamed with Alexandre de Paris’ signature crystal detailing in a rainbow assortment of beautiful colours.
Staying true to its heritage, Alexandre de Paris still produces each and every piece by hand at the label’s workshop in France, shunning mass production techniques in favour of creating long lasting products made by a team of gifted craftsmen that will stand the test of time for you to treasure for years to come. Prices range from £20 – £1200.
Alexandre De Paris
3a Sloane Street, London.