In line with their support for emerging British musical talent, spearheaded by their ‘Burberry Acoustic’ initiative introduced two years ago, this distinctly British brand have come up with an innovative new marketing campaign for their stunning new collection of eyewear.
This 156 year old global company, who have been taking the fashion world by storm since their incredible show at London Fashion Weekend in March, have decided to incorporate the music of British bands such as One Night Only, Life in Film, The Daydream Club and Marika Hackman into their current ad campaign.
Each band has recorded an exclusive track accompanied by a music video shot on set in London to celebrate the launch of Burberry’s 2012 Spring/Summer eyewear collection. Every week in April Burberry will present one of these tracks and videos which will then be made available to download on itunes whilst the bands go on to headline at Burberry gigs around the world on the 3rd and 4th of May in Paris, Milan, New York and Sydney.
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The new collection is made up of classic aviator style sunglasses for men and women which reflect the effortless glamour of the brand. Cool and chic is the perfect way to describe the appearance of this newest eyewear collection and very in-keeping with the relaxed attitude of the Burberry label. With ultra-lightweight frames featuring the Burberry logo, iconic Burberry Nova check on the inside of the temples and a great selection of colours from pale gold, matte black, dark silver, nickel and dark nickel, these sunglasses promise to ensure you look incredibly stylish all summer long whilst guaranteeing a comfortable fit.