Porsche Design celebrates 40 years by launching an exclusive sunglasses collectors box

As a luxury brand with a special focus on technically inspired products, Porsche Design was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design since then. The product range consists of classical men’s accessories, a sport and fashion collection, electronic products, a men’s cologne line as well as a spectacles collection for women. The products are sold worldwide in their own shops, shop-in-shops, high-quality department stores as well as in exclusive specialised retail shops

Porsche Design celebrates 40 years of engineered luxury with the launch of an exclusive ‘40Y of Innovation’ collector’s box featuring four of their most iconic sunglasses since inception in 1972. Each individual pair clearly demonstrates the brand’s unique commitment to passion, performance, purism and precision. The sunglasses are presented in a beautiful black, wooden box, and each is marked with a unique number to show it is one of only 1,972 worldwide to commemorate the founding year of Porsche Design.

This striking set includes the 40Y edition of the iconic heritage piece from 1978 – model P’8478 – whose design has remained unchanged to this day and was the first of its kind to feature interchangeable lenses. The full collector’s box includes the following:

Model P’8478 (1978) – the first of its kind to feature interchangeable lenses (40Y version)
Model P’8480 (1980) – the first foldable aviator sunglasses
Model P’8418 (2006) – the first sunglasses with self-attaching interchangeable lenses
Model P’8494 (2010) – the first sunglasses pressed from one piece of titanium

The Porsche Design range is made by Rodenstock – Germany’s leading manufacturer of ophthalmic lenses and spectacle frames founded in 1877. Based in Munich, Rodenstock has a worldwide workforce of approximately 4,000 and is represented in more than 80 countries with sales subsidiaries and distribution partners. It maintains production sites at a total of 14 locations in 12 countries. Rodenstock is a licensed partner for Porsche Design, dunhill, uvex, ALPINA and Wimbledon Eyewear.

The selected models are exclusive to the collector’s box, and with limited numbers available in the UK, fans of the brand must move quickly.
The ‘40Y of Innovation’ collector’s box retails at £1,700.

For details of stockists call
0845 600 8995.