All eyes will fall on Rory McIlroy as a keen contender in The US PGA Championship and Omega European Masters. As brand ambassador to Jumeirah Group, Rory will be front-of-mind across all the Jumeirah properties, however none more so than in the thoughts of the colleagues at ʻThe Swing Factoryʼ at Jumeirah Carlton Tower Hotel in Knightsbridge.A new nationwide survey illustrates what has become known as ʻRory Feverʼ: 39% of 18-24 year olds in the UK are inspired to try golf for the first time following McIlroyʼs success at the US Open Championship. However, 68% of the same age group said they werenʼt aware of public facilities where anyone can learn and play.*
Guests visiting the Jumeirah Carlton Tower Hotel this summer can book private golf lessons with professional coaches in the state-of-the-art golf simulator, ʻThe Swing Factoryʼ. Young enthusiasts will be taught how to perfect their swing at the driving range and then on some of the worldʼs most famous golf courses including St. Andrews, Royal Troon and The Belfry.
The simulator is an excellent vehicle in which both adults and children can learn all aspects of the sport. Classes are one hour in length and can be booked for individuals or small groups.
A collection of memorabilia signed by Rory is also on display in ʻThe Swing Factoryʼ. Fellow Irishman Gerald Lawless, Executive Chairman of Jumeirah Group says;
“We are immensely proud to have Rory McIlroy as our brand ambassador. His approach to the game, his determination and grace on the course, as well as his modesty off the course, make him a superb role model and a great brand ambassador for Jumeirah – and for our promise of ‘Stay Different’. That promise encompasses the delivery of imaginative and exhilarating experiences, which he provides amply to the millions of avid golf fans around the world.”
£237.50 for five classes (one hour per day)
£47.50 per class (paid and booked in advance).
Each one-hour class can accommodate a maximum of 3 people.
*Survey commissioned by Burhill Golf & Leisure, 2011